Meet the Founder
Scott Essman: The Operator Behind ABCD Marketing
Business owner and AI developer with a long record of building companies that sell - now building AI telephone bots and marketing systems in Wentzville, Missouri.
Scott Essman is the founder of ABCD Marketing LLC. He previously ran lead generation and data companies doing $2,758,533 in annual sales, owned one of Missouri's biggest medical cannabis clinics, and now builds AI telephone sales bots, CRM systems, and marketing engines for growing businesses.
The record in numbers
Experience You Can Count
22 yrs
Building websites
19 yrs
SEO marketing
15 yrs
Online marketing
6 yrs
Working with AI technology
3 yrs
Building AI telephone bots
17,793
LinkedIn followers (Oct 2026)
Hands-on with computers since age 10. The through-line of the whole career is simple: build the system, run the system, answer for the numbers the system produces. The companies and platforms behind these numbers are listed on our websites and businesses page.
Core expertise
What Scott Essman Builds
Ten capability areas, each one earned in operating businesses, not just studied.
AI Telephone Bots and Voice Agents
AI sales bots, receptionists, transfer agents, and outbound calling systems that run complete, natural phone conversations.
Conversation Design
The human layer: emotion and attitude reading, one question at a time, sincere tone, and turn-taking that never talks over a caller.
AI CRM and Automation
AI CRM design, GoHighLevel workflows, and automation across n8n, Make, and Zapier - speed-to-lead follow-up and pipeline systems.
Lead Generation and Consumer Data
B2B and B2C lead generation, consumer data sales, and marketing data hygiene: suppression management, DNC scrubbing, and NCOA.
SEO and AI Search
19 years of SEO marketing, now extended to GEO, AIO, and SXO so businesses get cited by AI assistants, not just ranked by Google.
Direct Mail at Scale
Mail-house operations that mailed billions of pieces, using drop shipping and commingling to cut postage costs.
Email and Cold Outreach Systems
Email marketing, PPC, and cold email infrastructure with deliverability engineering: SPF, DKIM, DMARC, and warmup.
Websites, E-Commerce, and SaaS
About 22 years building websites, plus AI e-commerce, checkout and payment funnels, and multi-tenant SaaS platforms end to end.
AI Video and Virtual Presenters
AI video production and consistent virtual presenter characters for short-form content, with platform disclosure rules followed.
Secure AI Coding and Audits
Every launch gated by a permanent end-to-end audit: logic, user flows, checkout, mobile, accessibility, and security.
2024 - Present
ABCD Marketing LLC: AI-First Development and Marketing
Scott moved into AI technology around 2020 and began building AI telephone bots in 2023, then formalized the practice as ABCD Marketing LLC in February 2024. Every system the company ships was designed and built under his direction and quality standards.
- One AI bot engine running identically across the public demo, the CRM bots, and affiliate portal bots, so a fix lands once and behavior never drifts
- A production voice stack: realtime speech-to-text tuned for phone calls, voice-activity turn-taking so the bot never talks over a caller, streaming voice for sub-second replies, and per-caller memory across calls
- An affiliate publisher and seller program: affiliates bring leads and traffic, and the AI bots turn them into sales and warm transfers
- AI-powered SaaS and web applications end to end: multi-tenant systems, subscription products, dashboards, and payment, telephony, and API integrations
2016 - 2023
ABC Marketing and National Repair Solutions
As president and owner, Scott ran both companies end to end; the business did $2,758,533 in sales a year. The work was online lead generation for consumer offers, and consumer data sales to call centers, dealerships, and service companies.
- Marketing data hygiene as a discipline: suppression list management, DNC and litigator scrubbing, and NCOA address scrubbing
- Direct mail at scale: mail-house operations that mailed billions of pieces, with drop shipping and commingling to cut postage costs
- Dealership remarketing campaigns for vehicle service contracts, plus database remarketing that re-engaged past leads
- SEO-optimized websites and campaigns built to capture leads, plus segmented email and pay-per-click programs
2016 - 2023
Mo Green Card and 420ID: Cannabis Clinic Marketing
In the same years, Scott owned Mo Green Card, one of the biggest medical marijuana doctor clinics in Missouri. He merged it into 420ID and became chief marketing officer of the combined company, with 100 percent control over its marketing.
- The merger tripled sales under his marketing direction
- The company reached $3,933,221 in sales a year and grew into multiple states
- He sold his share to his partners right before recreational marijuana took effect in Missouri
That operator history is now a practice area: see our cannabis clinic marketing page.
2004 - 2016, and the toolkit
Where It Started, and What It Runs On
Scott built websites and ran online marketing for small and mid-size businesses from about 2004: websites, lead generation, email marketing, search marketing, and advertising. That is where the long record starts.
Voice and AI
ElevenLabs and Cartesia voice, leading large-language-model APIs, and realtime speech-to-text in production, with an optimization stack in progress: faster-whisper, Silero voice-activity detection, LiteLLM routing and caching, and per-caller memory.
Telephony and Automation
Twilio telephony, GoHighLevel, and workflow automation across n8n, Make, and Zapier, with dialer and call-center integration research covering VICIdial and Five9.
Delivery and Infrastructure
GitHub and DigitalOcean delivery, Neon databases, the Resend email API, and Stripe-class payment processing running in live stores and the CRM.
How he works: you deal directly with the owner and builder. Working demos come early, his own work is graded before he calls anything done, and everything is explained in plain language.
FAQ
Founder Questions
Who is Scott Essman?
Scott Essman is the owner and lead AI developer of ABCD Marketing LLC in Wentzville, Missouri. He has built websites for about 22 years, worked in SEO for 19 years, ran lead generation and data companies doing $2,758,533 a year, owned one of Missouri's biggest medical cannabis clinics, and now builds AI telephone bots and marketing systems.
What is Scott Essman's best-known work?
His flagship work is a live AI telephone sales bot that runs a complete sales call in one natural conversation: qualifying the caller, answering questions, handling objections, quoting real prices, and taking payment. The same AI engine runs across his CRM bots and affiliate portal bots so behavior never drifts.
What companies has Scott Essman run?
He founded ABCD Marketing LLC in February 2024. From 2016 to 2023 he was president and owner of ABC Marketing and National Repair Solutions, and owner of Mo Green Card, which he merged into 420ID and served as chief marketing officer. Before that he built websites and ran online marketing independently from about 2004.
How do I hire Scott Essman and ABCD Marketing?
Call 636-698-4112 or book through the contact page. You deal directly with the owner and builder - no account managers and no handoffs - and everything is explained in plain language.
Work directly with the founder
Call ABCD Marketing LLC at 636-698-4112. You will talk to Scott Essman, not a sales rep, about what an AI-powered marketing system could do for your business.